Spam is a major issue on the internet, and email providers like Google, Yahoo, and Microsoft have long been fighting to classify and block spam. This ongoing battle between spammers and email providers has been happening for years.
Navigator sends out a large volume of emails—none of which we consider spam. However, we need to ensure that email providers also recognize our emails as legitimate and deliver them to your customers' main inbox, rather than the junk folder or, worse, blocking them entirely.
To achieve this, we must send emails in a way that meets the standards and tests set by email providers. Fortunately, these guidelines are well-documented.
One of the most important tests email systems now perform is to verify that the email domain (e.g., dmsnavigator.com in our case) is authorized to send the email. This prevents spammers from sending fraudulent emails from seemingly legitimate addresses, such as "info@hsbc.com." It's easy to fake an email's "From" address, but much harder to fake the actual path it takes across the internet.
Email providers track how emails reach them, monitoring the servers and the route taken. This routing information is added automatically and cannot be manipulated by the sender, making it an effective way to determine if the email is genuine.
In the past, if we sent an email from your dealership’s domain (e.g., abcmotors.co.uk), it could easily be flagged as spam and sent to the junk folder. To avoid this, we now use the @nav.email domain, which complies with all of the major tests email providers use. This gives our emails a much higher chance of landing in the inbox.
The part of the email address before "@nav.email" is coded by Navigator to track the source of the email. It contains details like the dealership, the department (e.g., Workshop or Sales), and the job number. This allows Navigator to handle replies and route them to the correct place within the system.
In short, this is why our email addresses may look unusual. Many other email systems use similar methods, and this practice will only become more common as the need for email security continues to grow.
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