Why do emails that Navigator send come from strange emails such as [email protected]

Spam is a persistent problem on the internet, and email providers like Google, Yahoo, and Microsoft have spent years working to identify and block it. The battle between spammers and email providers is ongoing, with spammers constantly evolving their tactics to bypass filters.

Navigator’s Email System: Navigator sends a significant volume of emails—none of which are spam. However, it’s essential to ensure that these emails are recognised as legitimate by email providers and delivered to your customers' main inbox, not their junk folder or, worse, blocked entirely.

To achieve this, Navigator follows industry standards and best practices established by email providers. These standards are well-documented and focus on ensuring that emails are verified and trustworthy.

Why Domain Verification Matters: One critical test used by email systems is domain verification. This ensures the domain (e.g., dmsnavigator.com) is authorised to send the email. This process prevents spammers from sending fake emails from seemingly legitimate addresses, such as "[email protected]."

While it’s easy to forge the "From" address on an email, it’s much harder to fake the email’s actual routing path. Email providers analyse this path, tracking the servers and routes the email has travelled. This routing information is automatically appended and cannot be altered by the sender, making it a reliable way to verify authenticity.

How Navigator Complies: In the past, sending an email from your dealership’s domain (e.g., abcmotors.co.uk) could result in it being flagged as spam and routed to the junk folder. To mitigate this, Navigator now uses the @nav.email domain, which complies with the rigorous tests email providers use to determine legitimacy. This approach significantly improves the chances of emails being delivered to the inbox.

Customised Email Addresses: The portion of the email address before @nav.email is uniquely generated by Navigator. It encodes essential details such as:

• The dealership’s identity
• The department (e.g., Workshop or Sales)
• The job number associated with the email

This encoding enables Navigator to process replies efficiently, routing them to the appropriate place within the system.

Why Navigator’s Emails Look Different: While the @nav.email addresses may seem unusual, this method enhances deliverability and security. Many other email systems adopt similar practices, and this trend is expected to grow as email security becomes an increasingly critical priority.

By following these measures, Navigator ensures that emails are both secure and reliably delivered to your customers.