Why do emails that Navigator send come from strange emails such as 3252653uh23jkhjk@nav.mail

Modified on Wed, 13 Mar 2024 at 08:10 AM

Spam is a massive problem on the internet, and the email providers such as Google, Yahoo and Microsoft have been fighting to classify and often block emails that are spam.


This has been an ongoing war between spammers and the email providers for years.


Navigator sends out lots of email - none of which we would consider to be spam - but which we need to make sure that the email provider agree and present to your customers in their main inbox and not in their junk mail folders or worse - reject the email completely.


To do this we need to send our emails in ways that pass the tests that the email providers put on them.  Fortunately, these are published.


One of the major tests that the Email systems do now is to verify that the email domain (the dmsnavigator.com in our case) is the domain which actually is authorised to send the actual email that was sent.


You will note that many spammers will send email from apparently genuine email addresses such as "info@hsbc.com" and it's critical that fake, spam and fraudulent email is rejected.  It's very easy to send an email which says it comes from info@hsbc.com.


The email providers can track how the email got to them (ie which actual server on the internet sent the email and the route it took to get to you) - this is extremely difficult to fake as it is added to the email as it crosses the internet and is not part of the email that it originally sent.   


The email providers use several techniques which are highly secure and accurate, which can verify using details added on the way to confirm that the email was actually sent by the sender (ie hsbc.com in this case).

So, if we sent an email through Navigator which came from your dealership email domain eg abcmotors.co.uk (as we once did) then this is easily classified as potentially non genuine spam email and will have a very good chance of going into the junk folder.


So, we use the @nav.email domain to send emails.  This passes all the tests that the email providers want to throw at and gets a much much higher chance of email being put in the customer's inbox and not junk!


The code at the front part of the email is used by Navigator to track the source of the email so that it can handle replies.   It contains coded information as to the Navigator dealer which sent it, which part of the system it came from (eg a Workshop job or a Sales Enquiry) and which job no for example.   


This ensures that we can route any replies back to the correct part of Navigator.

So, that's why we have the seemingly strange email addresses.


In reality, you will find that many email systems do exactly the same thing for the same reason and this will increase as time goes by.  

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