Navigator Data Cleansing Guide

Modified on Sat, 29 Nov at 9:23 AM

Purpose

Navigator Data Cleansing helps you keep your customer and vehicle records accurate, current, and relevant.
A clean database improves customer communication, reduces wasted marketing spend, and ensures that service reminders and follow-ups reach the right people.

Why This Matters

Data cleansing prevents issues that can damage customer relationships or waste resources.
It ensures:

Deceased customers are removed.
Customers who have moved are not contacted.
MOT expiry dates are accurate.
Vehicles no longer owned by customers are excluded from follow-ups.
Scrapped vehicles are deleted.

By removing inactive or incorrect data, you save money on marketing while improving your workshop’s effectiveness.

What Navigator Data Cleansing Does

Navigator provides several built-in tools to manage and update your database:

Feature	Description
Automatic Archiving	Removes old or inactive customer records automatically.
Customer and Vehicle Cleanses	Updates and corrects customer and vehicle information.
Low-Cost Re-Cleanses	Keeps your data current with regular, affordable checks.
MOT Date Updates	Ensures MOT expiry dates stay accurate, even if work is done elsewhere.
Vehicle Data Watch	Monitors vehicle ownership changes, scrapped vehicles, and private plate updates.

You’ll see costs for each service before confirming. Charges are invoiced monthly—no statements of work or helpdesk tickets required.

How to Use the Data Cleansing Tool

Step 1: Open the Tool

Go to Marketing > Marketing Data Management > Customer Data Cleansing.

Step 2: Choose a Cleansing Option

You can select from three cleanse types:

1. Customer Cleanse

Removes deceased customers.
Identifies customers who have moved.
Improves overall accuracy of customer data.

2. Vehicle Cleanse

Excludes vehicles that customers no longer own.
Removes scrapped vehicles.

3. MOT Cleanse

Updates all vehicle MOT expiry dates.
Priced at 1.2p per record.
See more details in MOT Data Cleanse - Marketing Database Management.

Step 3: Submit Your Request

After selecting the cleanse type:

Submit the request.
The system will show how many records are being cleansed.

Step 4: Approve the Cleansing

Double-click the submitted cleanse to review it.
Click Approve to confirm the update.

Step 5: Review the Results

After processing:

The No Updated field shows how many updates were made.
A single record might include several updates (for example, both a new address and a deceased flag).

Costs

Service	Cost
Customer Data Cleansing	£0.80–£1.00 per update, depending on the data source (e.g. deceased register lookups cost more than postcode updates).
Vehicle Cleanse	£0.10 per vehicle update (e.g. a keeper change and MOT update count as two updates, or £0.20 total).
Vehicle Data Watch	£10 per 1,000 vehicles monitored per month.

A single successful MOT reminder to a previously lost customer can offset the entire cost of monitoring thousands of vehicles.

Additional Setup

For more configuration help:

Monthly Data Cleanses: See Marketing Database Management - Data Archiving Configuration.
MOT Data Cleansing: See MOT Data Cleanse - Marketing Database Management.